Showing posts from December, 2018

Difference between Convincing & Con-Vincing

Soumyajeet Mohanty ran Edu Solutions,  an educational consultancy service in Bhubaneswar Odisha. Initially he started Sunrise Coaching Solutionsproviding tuition to engineering students. As the venture did not yield much returns, he ‘moved up the value chain’ by providing  ( fake) admissions to students wishing to get into medical colleges. Most of these students  either had poor scores in NEET ( National Eligibility cum Entrance Test is an entrance examination in India for admission to medical and dental graduate courses) or  who were repeaters. Mohanty and his team of six were able to notch up a revenue of Rs. 8-10 crores  within 2 years.

The admissions were fake, the seals bogus.  Mohanty’s team was able to extract Rs. 10 – 50 lakhs from parents  for each seat  Now what is common between Mohanty’s modus operandi and the management principles?

Focus on Results: The moment he realized he was not getting results through tuition, he quickly changed his business model. Sometimes such peop…

Pitfalls in Strategic Planning: What did Honda learn in the US market?

What does it to take succeed in a competitive market? A good product is necessary but not a sufficient condition. You also need to find the right segment where the product needs to be positioned. To achieve this goal, organizations spend considerable time in strategic planning ,  coupled with vision,  mission and  goal statements. Quite often such statements look great ONLY ON WALLS is beside the point!

In 1959 Honda Motorcycle Company from Japan decided to enter the US market with its new brand of motorcycles. The strategic planning and the marketing team did a careful market research and came to the conclusion that premium-end motorbikes are appropriate for the US market. Being a highly developed automobile market, the motorcycles were used as fun vehicles where speed , power and long-distance drive on highways were the critical customer preferences. A new design team was put in place for this project, prototypes tested, developed and the bikes were launched.

Back home, in the post-wa…