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Showing posts from November, 2019

Does Reverse Selling appeal to Customers/Investors?

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These are some reasons why you should not buy my solution? What would be your prospective customer’s reaction if your introductory slide were to have the above message? Most of the managers feel that the above is nothing short of a Harakiri! In Originals – How Non-Conformists Rule the World, Adam Grant, an American Psychologist at Wharton has turned the conventional logic on its head.
Rufus Griscom and Alisa Volkman  were appalled by false advertising and bad advice about parenting and started an online magazine and blog network called Babble. They wanted to challenge the clich├ęs about parenting. In 2009 when they approached investors they made presentation before their investors with a typical sales pitch. In two rounds they realized that their unbridled enthusiasm was perceived with scepticism as salesmanship with a hidden agenda.
Remembering the adage, ‘insanity is doing the same thing over and over again and expecting different results’ they decided to change the typ…