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Showing posts from 2019

Does Reverse Selling appeal to Customers/Investors?

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These are some reasons why you should not buy my solution? What would be your prospective customer’s reaction if your introductory slide were to have the above message? Most of the managers feel that the above is nothing short of a Harakiri! In Originals – How Non-Conformists Rule the World, Adam Grant, an American Psychologist at Wharton has turned the conventional logic on its head.
Rufus Griscom and Alisa Volkman  were appalled by false advertising and bad advice about parenting and started an online magazine and blog network called Babble. They wanted to challenge the clich├ęs about parenting. In 2009 when they approached investors they made presentation before their investors with a typical sales pitch. In two rounds they realized that their unbridled enthusiasm was perceived with scepticism as salesmanship with a hidden agenda.
Remembering the adage, ‘insanity is doing the same thing over and over again and expecting different results’ they decided to change the typ…

Winning a Jackpot: How do you decide?

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Winning a Jackpot: How do you decide?
Situation: Imagine you are participating in a game show and after going through qualifying and elimination rounds, you have reached the finals.  The game-show host presents you three options A, B & C and you have to select one of the options which are the respective doors. One of the doors leads to a jackpot (say a Mercedes) and the other doors to an insignificant prize, say a tennis ball through each door. Now let us say you have selected option A. You are curious and excited to see if you have hit the jackpot. The host asks you to be patient, opens the door C and what you see is a tennis ball. Now he asks you whether you would still stick with option A or switch to option B? What would you choose and why? When this question was put on different platforms like linkedin, what’sapp it was observed that 95% of the respondents voted for A. Now read on: Analysis: Generally people tend to stick to option A, the reason being they would not like to reg…