Does Reverse Selling appeal to Customers/Investors?
   These are some reasons why you should not buy   my solution? What would be your prospective customer’s reaction if your  introductory slide were to have the above message? Most of the managers  feel that the above is nothing short of a Harakiri! In Originals – How Non-Conformists Rule the World,  Adam Grant, an American Psychologist at Wharton has turned the conventional logic on its head.  Rufus  Griscom and Alisa Volkman  were appalled by false advertising and bad  advice about parenting and started an online magazine and blog network  called Babble. They wanted to challenge the clichés about parenting. In  2009 when they approached investors they made presentation before their  investors with a typical sales pitch. In two rounds they realized that  their unbridled enthusiasm was perceived with scepticism as salesmanship  with a hidden agenda.  Remembering the adage, ‘insanity is doing  the same thing over and over again and expecting different results’ they  de...